Guide
A white-label exchange on Hyperliquid
A white-label crypto exchange used to mean licensing someone else's exchange software, hosting it, and finding your own liquidity. On Hyperliquid, a white-label exchange can mean something much smaller: a branded frontend on a real order book, with no funds ever passing through you. Here's how the two compare and what you actually get.
By @StaxStallion · Updated
What is a white-label crypto exchange?
A white-label crypto exchange is exchange software built by someone else that you rebrand and operate under your own name. It's a long-standing category: vendors sell a matching engine, a wallet system and an admin panel, and you plug in your branding, your fee structure and your user base.
Custodial exchange products require a custody arrangement and operational controls. Some vendors bundle more infrastructure and services than others. Compare what the vendor actually supplies, what you must operate, and the obligations that apply to your business.
White-label CEX vs white-label DEX on Hyperliquid
Floatout uses existing Hyperliquid accounts and market order books. You do not hold trading deposits or seed a separate book for those markets. Depth, protocol risks, and operator responsibilities still matter.
| White-label CEX | floatout on Hyperliquid | |
|---|---|---|
| Custody of user funds | Operator or custody provider | Non-custodial, floatout never holds them |
| Liquidity | Vendor-specific arrangement | Hyperliquid's own order book |
| Matching engine | Vendor-specific hosting | Hyperliquid's engine |
| Time to launch | Depends on provider and scope | Preview, claim, publish |
| Upfront cost | Vendor quote and services | Free to create |
| Revenue model | Spread and fees you set | Builder fee on perps and prediction markets |
| Who traders trust | Custodian, operator, software | Hyperliquid, wallet, website |
White-label Hyperliquid or an exchange script?
An exchange script gives you software to run. Before buying one, ask who maintains it, where orders are matched, how deposits are held, and what happens when a service goes down. A familiar-looking interface does not answer those questions.
Floatout gives your community a branded way to use existing Hyperliquid markets. You manage the site and your community. Hyperliquid handles the order books and settlement. You cannot change its trading rules or turn a frontend launch into a new market listing.
Try the working demo before choosing. Check the markets, wallet flow and mobile layout, then compare the cost of activating earnings with the work you would take on running a script.
What you get with a floatout DEX
Your own brand and subdomain, a builder fee you set yourself, an affiliate program, trader fee overrides, a custom domain, geo restrictions and a legal disclaimer, all configured from a console. It's a real Hyperliquid trading frontend, not a demo or a sandboxed version, and it ships with outcome markets (prediction markets) on every plan alongside perps. Fee customization and partner tools depend on activation and plan entitlements. Check pricing.
Every trade a user places goes straight to Hyperliquid's order book. There's no separate ledger of who owns what sitting on a server you control, because there's nothing for that ledger to track, positions and balances live where the trade actually settles.
How it works in three steps
Preview your name and theme, then connect a wallet and sign the ownership message to claim and publish. It starts on a free tier where fees route to floatout, and when you're ready you activate earnings, a one-time setup with an ongoing platform share. Future eligible fees accrue in your fee contract, with claims based on allocations published by Floatout.
There's no separate signup for liquidity providers, no market making desk to negotiate with, and no infrastructure to provision. The three steps are the whole launch, because the order book and the settlement layer are already running, you're just pointing a branded frontend at them.
What it costs
Creating a floatout DEX is free. There's no monthly fee. Activating earnings is a one-time setup cost plus a tier-based platform share of the builder fee you collect. Exact numbers live on pricing since they change.
Who this is for
Communities, KOLs, trading groups and existing apps that want to offer perps trading without building an exchange engine. It offers perps and existing prediction markets. It does not deploy arbitrary new questions or list your own token.
If your audience already trades and just wants a home with your name on it, this is a fast fit. If what you actually want is to launch and market a brand-new token, a white-label exchange isn't the right tool, you want a listing venue, not a perps frontend.
If you're weighing this against building from scratch, see how to launch a perp DEX, or read how Hyperliquid builder codes actually pay you. A branded frontend is one option alongside affiliate links and custom builds. See the comparison and try a live demo.
Frequently asked questions
What is a white-label crypto exchange?
Pre-built exchange software that you rebrand and run as your own. Traditionally this is a centralized exchange (CEX) product sold by a software vendor: you license their engine, put your logo on it, and operate it as a custodial business.
How much does it cost to set up a white-label crypto exchange?
Vendor pricing and liquidity arrangements vary. Floatout is free to create. Earnings activation requires a one-time payment and an ongoing platform share. See current pricing on /pricing.
What is the difference between a white-label CEX and a white-label DEX?
A custodial CEX relies on its operator or custody provider to hold balances. Floatout connects users to their own Hyperliquid accounts and existing market books. Vendor services and liquidity arrangements vary.
Do I need a licence to run a white-label exchange?
We can't give legal advice. A floatout DEX is non-custodial and you never hold user funds, but whether you need a licence depends on where you and your traders are. Talk to a lawyer before you launch.
Can I use my own domain?
Yes. A floatout DEX ships on its own subdomain by default, and a custom domain is one of the settings available from the console.
Where does the liquidity come from?
Traders and market makers on Hyperliquid. Your site accesses the same underlying book for the same market. Available depth varies by market and time.
Give your community a trading home
Preview your brand. Create free. Activate earnings when you are ready.
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